Day 1 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right?

 
Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

 
One highlight of the day: Peer Exchange sessions, where you can learn about the interesting ways people are using data in the industry. And don’t miss James Frederick’s impressive presentation about a rare skill -- data design.

How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff?

Sure is. Howard Fowler of Tunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.